Search Engine Marketing（SEM）Program Website Optimization

Search Engine Optimization Marketing (SEM) Process

Business Analysis: Explicit which commercial purposes website want to achieve.

Market Research: To understand how people search website. Concretely include specific keywords investigation, digging out the high-cost performance keywords which have not yet been excavated by competitors, investigating what the competitors are doing, how to advertise Search Engine and which websites are best-valued to be linked to the Site.

Search Engine Optimization: The premise of this step is to pinpoint keywords. Against what few people will search keywords to optimize is wasting time completely. With appropriate keywords, the optimization of web’s URL, TITLE, META label, title test, text content, ALT label and links will be in progress. Further works should be done to those websites which own framework, Flash animation and database dynamically generated pages.

Links Strategy Implementation: Many Search Engines judge the importance of your website by important degree that directed to your website. The websites’ quality is more important rather than quantity, although the quantity is the more the better. Through implementing links strategy to guarantee your website linked into Internet deeply.

Submitted To the Search Engine: Websites could be submitted to engines after they optimized. The real important search engine is the smaller part among thousands of search engines. These search engines offer outcomes for other search engines, portals and company websites. The key for them is to own the good ranking on these search engines, parts of which admit submitting new websites automatically through software. But under more and more situations, manual submitting is better to guarantee successful. All the main catalogues are needed to be submitted by manual carefully.

PPC(pay per click)-service for search engine: The management models of paid collected, paid rankings and click charges are introduced to search engines. The advantages of fee-service are definite results and quick effects. The free-charge collected usually costs 6 to 10 weeks, the catalogues may costs more than 6 months according to the category you choose.

Management of Search Engine Marketing: Evaluating the search engines’ effect by tracking the rankings of pinpointed keywords, calculating the investment benefit rates through the click-advertisement fee, adjusting the web code and content according to analyzing which search engines and keywords the visitors used by service log. In fact, search results will always be competitive. Your competitors will break the situation which your ranking is in good position, when they knows.

Detailed Summary of Search Engines Optimization

Internal optimization of website

Such as the structure and size of website, internal guide, heading labels, keywords label, file size, URL static, catalogues and files naming, the keywords’ positions in the web whether at H1, H2 and in bold italics, copywriting, techniques for word stem, internal links and characters links, photo ALT attributes, deriving links and streamlining code etc.

External Optimization of Website

mainly refers to the circumstances about external links.

Such as the number, quality of external links, and they from which domain names, the relatives of linked web and websites, whether keywords exist, the various of the linked words, how long links have been existing, links and linked words’ changes gone with the time, cross-link and link exchange ratio, etc.

Website Map

There are many WebPages in a website, google’s robots will cost long time to achieve all WebPages’ search, if these pages are alone. If there is a sitemap, you just need to find the sitemap that will help you find all the pages. Similarly, we should do our best to make links which can jump to other pages in each content-page and 2-columns-page.

A good sitemap has the following characteristics:

1) At least with the text link to your site on the main page. According to the size of your website and the number of website, it can even link to all of your pages.

2) Providing a brief introduction to each links as to prompt visitors which aspect it refers to.

3) Tell users how to make inquiries when they search reveal information which they searched on your website. They could acquire all the content links they want in the web alone.

4) Enable the search engine procedures to collect all your main pages promptly by offering a green channel to it.

5) Mentioning the uppermost keyword-phrase in text and hyperlink of sitemap to make search engine to recognize which aspect the theme of the linked page concerns.

6) To help search engine indexing some dynamic pages easily. Due to some pages generated dynamically which will not appear unless users operate. You could set up these links in your sitemap as to help search engines indexing your important dynamic pages.

Others:

a. Several pages in English, traditional Chinese characters and Japanese enhance the website in the rankings.

b. The effect of static pages, which is the htm and html pages will be better.

c. The size of pages limited in 65K as far as possible.

d. Put more files in root directory.

e. Put a right amount of pdf and doc file’s linking pages in the website.

f. It is necessary to land site to dmoz.org and yahoo.com which would make the value rankings and pr upgraded fully, but time will be needed about 1-6 months. This step also is important.

Note 1:
Keywords Spamming
It does not mean Email Spamming. If you stack a certain keyword repeatedly in your web content or META marks, this is called Keywords Spamming. Such as: Atlanta hotels, Atlanta restaurants, Atlanta movies, Atlanta parks, Atlanta motels, Atlanta recreation, Atlanta gambling, Atlanta ..., these will be considered Keywords Spamming by search engine, then lower the rankings or delete the website. The accurate wording is Atlanta hotels, restaurants, movies, parks, motels, recreation, gambling ...

What’s SEO？
SEO is Search Engine Optimization:
To use some techniques to make your website in the top places in Search Engine when somebody is using Search Engine to find something.

Contact
Amy Zhang
Tel：86-21-62607059 62607259
Mail：info@ggseo.cn
Add：Rm2103, NO.2911, North ZhongShan Road,ShangHai,China